[day-da] noun

A collection of conscious habits that make up someones day.

Similar: Routine, Ritual, Practice, Pattern

"Her daeda has allowed her to consistently elevate every aspect of her life."

  • a carefully considered series of acts that align with ones values.
  • importance given to mindfully crafted objects curated to allow the user to complete a daily task.

Origin: Greek- Daedalus

The skilful artist and craftsman who created a pair of wings for his son Icarus.


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mindful, sustainable
and considered

At Daeda, caring for our planet isn't just a catchphrase — it's our mission. From eco-friendly materials to ethical sourcing, every product reflects our commitment to a brighter, more conscious world.

Carbon-neutral shipping on all orders
shipping emissions removed
That's like...
kilometers driven by an average gasoline-powered car
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We donate over 1% of our revenue to charities here in Aotearoa. While we strive to do as much good as we can internally, we recognise the importance of backing those who are actively supporting our communities and the environment. Thank you for helping us help them.

environmentally conscious

We pride ourselves on offering products that are good for the planet and great for you.

sustainable practice

What goes around comes around, so we work with brands that have sustainability at the heart of their philosophy.

no animal testing

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Meet your new daily rituals

for people who care

We are dedicated to helping you discover the highest quality daily essentials from around the world. No corner of the globe has been left unturned in our search for brands that are creating positive change. Everything you find here has been carefully considered, for your wellbeing and the planets.


Detoxify, nourish and restore your radiant skin.


Tools that encourage you to slow down and enjoy living.


Everything to nurture you from the inside out.