Abel is the inspired creation of founder and former winemaker Frances Shoemack, born from her unsuccessful quest to find a truly beautiful, all-natural perfume. Frustrated by the lack of luxurious, natural fragrances compared to the abundance of high-quality natural skincare and makeup, Frances set out to fill this void."It surprised me that while I could get my hands on incredible, luxurious natural skincare and makeup, when it came to perfume, this just didn’t exist." - Frances Shoemack

The deeper she delved into the petrochemical-based perfume industry and its environmental impact, the more determined she became to make a change. Abel was thus established with a commitment to creating modern, natural fragrances.

The Abel Philosophy:

At Abel, they believe in the power and beauty of 100% natural scents and their unique ability to enrich daily life. Their fragrances are meticulously crafted from natural, plant-derived ingredients that are biodegradable and kind to our ecosystem.

Ethical and Sustainable Practices:

Abel is conscious of the environmental impact of thier creations. The commitment to sustainability is reflected in their practices:

  • Natural Ingredients: Abel's perfumes are made from ethically sourced, plant-derived ingredients.
  • Transparency: Abel believes in complete ingredient transparency and provides a full list of ingredients in all their fragrances.
  • Eco-friendly: All our products are vegan, cruelty-free, and feature recyclable packaging.

Creating with Intention:

A perfume shouldn’t overwhelm a room, and a brand shouldn’t overwhelm the planet. At Abel, they create with intention, prioritizing excellence and integrity over the demand for excess. Their natural fragrances are designed to be subtle yet captivating, enhancing your personal scent without overpowering your presence. Abel's commitment to quality, sustainability, and ethical production ensures that you can enjoy luxurious natural fragrances guilt-free. Experience the enriching power of nature with Abel, where each scent is a testament to our dedication to beauty, integrity, and the environment.

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