Flossy

Flossy is a small family business from Sweden with a simple belief: the things you use every day deserve a little more thought. Their reusable flosser was born from a familiar frustration — floss that cuts into your fingers, and plastic flossers that break or end up in the bin after a single use.

The idea goes back to 1997, when Flossy's founder worked alongside a dental hygienist to design a more comfortable, reusable alternative. The original design was patented and found its way into thousands of homes. After a pause in the early 2000s, the next generation of the family picked the project back up — same belief, fresh energy. Today, every Flossy handle is designed and manufactured in Sweden and backed by a lifetime guarantee, with only the floss needing to be replaced.

Flossy isn't reinventing oral care; they're making one of its most skipped steps easier to keep.