{"product_id":"cooki-purple-toning-shampoo-bar","title":"Purple Toning Shampoo Bar","description":"\u003cp\u003eCooki's award-winning Purple Shampoo Bar takes on brassy, yellow tones in blonde, grey and highlighted hair – without the plastic bottle. Violet pigments help neutralise yellowing, while organic cocoa butter and extra virgin olive oil keep hair soft and shiny.\u003c\/p\u003e\u003cp\u003eLike every Cooki bar, it lathers up just like a bottled shampoo, so the switch to solid haircare doesn't mean compromising on the wash. It has a medium jasmine scent and won't stain your hands, scalp or shower purple.\u003c\/p\u003e\u003cp\u003eUse it one to three times a week, alternating with another Cooki shampoo bar in between if you like. It pairs beautifully with the Purple Toning Conditioner Bar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTones down brassiness in blonde, grey, white and highlighted hair.\u003c\/li\u003e\n\u003cli\u003eWon't stain your hands, scalp or shower.\u003c\/li\u003e\n\u003cli\u003eWinner of Best Toning Shampoo Bar at the Prevention Magazine Awards 2026.\u003c\/li\u003e\n\u003cli\u003ePlastic-free – no bottle, just a recyclable cardboard box.\u003c\/li\u003e\n\u003cli\u003eLasts up to 3 bottles of shampoo.\u003c\/li\u003e\n\u003cli\u003eCruelty-free, vegan and gluten-free.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 65g bar in a plastic-free cardboard box.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Wet your hair, then glide the bar over your scalp a few times (or lather it in your hands first). Massage through, rinse well, and follow with a Cooki conditioner bar. Let the bar dry out between uses. A drainer dish helps it last longer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAll ingredients:\u003c\/strong\u003e Sodium Coco Sulfate (coconut derived), Natural Organic Cocoa Butter, Extra Virgin Olive Oil, Jasmine Essential Oil, Glycerol, Violet No. 2 (CI 60730).\u003c\/p\u003e","brand":"Cooki","offers":[{"title":"Default Title","offer_id":67596532318420,"sku":"COOKI-PURPLE-TONING-SHAMPOO-BAR","price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/1295\/3556\/files\/cooki-purple-toning-shampoo-bar.jpg?v=1790649363","url":"https:\/\/daeda.co\/products\/cooki-purple-toning-shampoo-bar","provider":"Daeda","version":"1.0","type":"link"}